Connect Homes

Our goal was to make Connect Homes a household name for modern smart homes in urban environments. To create a balanced market position between aspirational and accessible. Create a digital experience that showcases homes as products that go beyond shelter.

To portray Connect Homes as a lifestyle brand that stands for beautiful yet accessible design, we chose bright colors to break away from the commonly sterile design linked to architectural firms and publications.

We wanted the identity to speak to the concept of “connecting” to more than just a shelter. All the way down to the brand mark, the brand assets symbolize how Connect Homes connects people to a healthy, modern lifestyle.

Original 3D models and animations of the homes offer full stylistic creativity, which adds another visual layer to strengthen the identity system and gives the user the ability to visualize how they can be configured.