Engineered Floors

Engineered Floors developed a truly innovative, polymer-based flooring for residential and commercial uses. Their sustainable technology creates color-infused, stain-resistant, longer-lasting, and customizable flooring that is easy to install and maintain. Driven by detailed engineering, they wanted their brand to invoke both durability and desirability.

Our goal was to create a digital interface that highlighted the details of each technological component, but in a way that was approachable and attractive to the public. Additionally, we wanted their product offerings to showcase the simplicity and beauty of their designs, appealing to both residential and commercial clients, paired with an engaging CX to secure sales.

We collaborated with Engineered Floors’ designers and engineers to learn the specifics surrounding production as well as the variety of flooring options they offer. We immediately captivate users with a floor unrolling and hardwood panels being set as they scroll the homepage. This quickly shows users how the product can transform a space, as well as the ease of the process.

We then created bespoke 3D icons for each step of the design, from extrusion to tufting, to create a powerful graphic story for users to understand the details of the technology.

The interactive UI allows visitors to view the different components in an exploratory way, moving them from colors and fibers to waterproofing and assembly. With a color palette to match their product offerings and a thorough list of warranties for each product, the CX is seamless and effective.