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Bringing Virtual to Reality: The Future of Framing.
Traditional steel framing has been a time-consuming, labor-intensive process, requiring specific expertise and tools. Hyperframe is transforming this tedious aspect of construction through innovative software and customized component manufacturing.
Now, building a perfect wall takes just a matter of minutes with their snap-together components installed via a virtual reality headset. Their goal was to merge framing and tech to create a modern building experience.
Our objective was to communicate a complex and dynamic system into an approachable product that appealed to their audience. We brought their brand strategy to life with new core messaging, a captivating visual identity, and an immersive digital experience that redefines the current conventions and aesthetics of the construction industry.
To help our audience get a better sense of what the Hyperframe process looks and feels like, we created a sample 3D building environment and a UX that mimics the virtual reality experience, visually guiding the user through the process of framing. Following a linear step-by-step outline, just as they would while building, any visitor can experience the installation from start to finish.
The homepage showcases strong beams with studio-lighting, draws the attention to the simplicity of the product, and carries the visitor down to the irresistible reasons to choose Hyperframe. This visual identity expresses their futuristic spirit while also speaking to the simplicity, speed, and safety that are integral components of the brand. Together we brought the virtual world into reality.
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