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Rebranding for the
NexBank provides customized financial services to institutional clients, financial institutions, and corporations. After successfully recovering from the financial crisis, NexBank’s strategic pivot to a more scalable business model resulted in $8.3 billion in assets and an efficiency story that outperforms industry peers.
Our goal in rebranding NexBank was to exemplify their strength and stability and to create a digital experience that resonates with a new target audience. They sought a more elevated and sophisticated identity, with a focus on providing an exceptional, concierge-like customer experience.
We wanted the rejuvenated brand to instill confidence and build rapport with their clients. For their homepage, we used a black-heavy theme to bring fortitude to the brand, paired with a vertical scrolling banner familiar to financial markets.
Our creative team developed a new brand mark, which greets visitors as a suspended 3D icon and engages with them as they scroll through NexBank’s offerings. The UX is bold, captivating, and trustworthy. After our rebranding, they are positioned to double their growth in the coming years.
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