Oura Ring

We collaborated with Oura Ring to launch a vibrant new visual identity that combined advanced health technology with a uniquely human experience. The Oura Ring tracks and monitors sleep, activity, recovery, and more, and uses your body’s data to provide wellness guidance. Inspired by Oura’s drive to be “built for everybody,” we wanted to showcase the wellbeing journey, no matter your lifestyle or background.

We expressed the balance between movement and rest, athlete and mother, and progress and patience. Their innovative product design and science-based development inspired us to create an integration free of excess yet powerfully precise. Through our collaboration, we helped Oura set a higher industry standard for health technology and bring joy to the recovery journey.

Through clean typography, calming tone-on-tone colors, and a captivating off-grid layout, visitors immediately engage with product features. Our 3D elements playfully interact with light and surface, showcasing the rings’ simplistic and strong design.

Because health is an individualized journey, the display of product options, app-features, and accuracy ratings demonstrate personalized, holistic wellness, in turn making the product more relatable and desirable. As a result of our collaboration, Oura acquired 100 million from Series C round, a NASCAR partnership, and immediately higher traffic and conversion rates.