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Proving the Point with Data.
Proof is an ESG and impact data intelligence platform that helps organizations transform raw data into tangible business value. Their goals are to help customers make data-driven decisions, unlock data silos, leverage impact data for greater financial returns, and connect their purpose to profit.
Our objective with Proof was to create a brand strategy and digital presence that achieved these goals and inspired users to realize their business’ potential. We collaborated with their team to showcase product features, develop an engaging user interface, and spread the joy of data-driven prosperity.
We wanted to create a UX that supported Proof’s message of high-tech meets high-impact. Our design captivates with high-resolution, nature-based 3D animations, carrying the visitor through the tiers of their process, from strategy to impact analysis.
We chose a color system and typography that reflects sustainability through data analysis – ocean and sand tones overlaid with live-assembled headers. With our powerful copy, stimulating graphics, and captivating UX, Proof now serves 30 different industries and 100 companies, using over 1 billion data points to leverage insights and expand impacts.
Founder & CEO of Proof
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