Rivian

We partnered with Rivian to create a visual identity that exemplified the innovation, experience, and earth-driven mission of their business. Our goal was to build anticipation for the debut of their Electric Adventure Vehicles and drive pre-orders, as well as captivate their investors, the media, and the public in the Rivian revolution.

Collaborating with their team from design to production, we created a user-driven experience to encourage discovery and adventure, while also artfully unveiling the specifications and capabilities of their first fleet of Electric Adventure Vehicles — the R1T and R1S. With Rivian’s groundbreaking vision and our intuitive and creative team, we delivered more than enough reasons to invest in sustainable, uncompromising exploration.

We created an interactive tour of Rivian’s technology to showcase the components of their all-electric vehicles. We embedded their mission of adventure into each expression of the R1T and R1S, allowing visitors to explore everything from the powertrain to air suspension, battery, and dynamic roll control. The experience is playful, creative, and proved successful in marketing the vehicles and raising awareness about climate change.