Playing the Game
Pinch Bank is an early-stage Neobank with gamer-focused products and rewards. Unlike traditional banks that feel massive, impersonal, and boring, we collaborated with Pinch to create a brand that speaks to gamers, supplemented by a gamified app that customers actually want to use. The UX needed to have the look and feel of playing a game itself.
Co-Founder of Pinch
”“We started working with Rejouice with our bare business concept, their contribution to shaping our branding and design is no less than a cofounder’s impact.””