Rivian

We partnered with Rivian to establish the foundation of their brand and digital presence, creating a visual identity that reflected their innovation, customer experience, and earth-driven mission.

Working closely with the founding team, we helped build anticipation for the debut of their Electric Adventure Vehicles, driving ~71,000 pre-orders (valued at approximately $5.68 billion). This collaboration set the stage for Rivian’s success and revealed their brand to the world.

The goals of the project were the following:

- Showcase Rivian's visionary innovation
- Inspire excitement for their Electric Adventure Vehicles
- Build investor and media confidence as the automaker of the future
- Drive pre-orders.