![Rivian case study](https://images.prismic.io/rejouice/9b79ca3d-8175-43c6-88e9-f2734a8d3650_rivian.jpg?auto=compress%2Cformat&fm=webp)
Vehicles Made for the Planet. Preserving the natural world for generations to come.
Services:
Strategy.
Design.
Development.
Content Creation.
We partnered with Rivian to create the very beginning of their brand and digital footprint. Our goal was to deploy a visual identity that exemplified the innovation, experience, and earth-driven mission of their business. We worked closely with the founding team to build anticipation for the debut of their Electric Adventure Vehicles and drive pre-orders ($1.8 billion worth, not too shabby), but also captivate their investors, the media, and the public in the Rivian revolution. From there, the brand evolved and it's been a beautiful partnership.
Visit Rivian's website
![Rivian on the road](https://images.prismic.io/rejouice/0f7ffd45-8830-4c30-b47d-79430c80c8e2_rivian+2.jpg?auto=compress%2Cformat&fm=webp)
![](https://images.prismic.io/rejouice/37819c6d-680e-4624-b4b3-a1c59dbac89d_rivian+3.jpg?auto=compress,format)
![null](https://images.prismic.io/rejouice/14435a30-b83e-482a-b9d1-c7ab4af1c54d_oura_mobile+1.png?auto=compress,format)
![null](https://images.prismic.io/rejouice/98a89a6b-e01d-48ba-bd5f-1fc8751c073e_oura_mobile+3.png?auto=compress,format)
![Rivian site](https://images.prismic.io/rejouice/ca3780d3-ac37-4aa1-8128-4ba0afe4d36a_Home+5.jpg?auto=compress%2Cformat&fm=webp)
![Rivian site](https://images.prismic.io/rejouice/c8277011-4d2d-43cd-8b24-81be98a6575d_Menu.jpg?auto=compress%2Cformat&fm=webp)
![null](https://images.prismic.io/rejouice/393255ba-5685-44b0-8d0d-03829b3d1aed_Home+1.jpg?auto=compress%2Cformat&fm=webp)
![Rivian](https://images.prismic.io/rejouice/8cfe5635-1d98-4339-aa9a-919c17862bba_Rivian+4.jpg?auto=compress,format)
![Off road Rivian](https://images.prismic.io/rejouice/37819c6d-680e-4624-b4b3-a1c59dbac89d_rivian+3.jpg?auto=compress,format)
![null](https://images.prismic.io/rejouice/0f7ffd45-8830-4c30-b47d-79430c80c8e2_rivian+2.jpg?auto=compress,format)
![Rivian vehicles screen](https://images.prismic.io/rejouice/066769f4-5025-461e-979d-5fedf5a53fba_Product+1.jpg?auto=compress%2Cformat&fm=webp)
![Rivian skateboard platform screen](https://images.prismic.io/rejouice/0f8d9342-8d79-453d-bf5e-0be60260d12b_Product+3.jpg?auto=compress%2Cformat&fm=webp)
![Rivian product](https://images.prismic.io/rejouice/a88d7d47-d4cd-4bf2-8381-773f58bfd6a8_Product+4.jpg?auto=compress%2Cformat&fm=webp)
![Rivian off road](https://images.prismic.io/rejouice/a118f1de-5348-4bf9-afd2-544e9dc3745f_Group+3704.jpg?auto=compress,format)
![Panoramic Roof](https://images.prismic.io/rejouice/adb1ecdd-0f5d-4844-bd44-f756102875b2_r1t-experience-panoramic_roof_asq3md.jpg?auto=compress,format)
![Camp Kitchen](https://images.prismic.io/rejouice/d78c72b8-3d43-44c1-9880-58ff154085cf_Rivian-break.webp?auto=compress,format)
![null](https://images.prismic.io/rejouice/7e37164e-3bdc-4323-b1e7-5b249a39b948_https%253A%252F%252Fs3.amazonaws.com%252Fouraring.jpg?auto=compress%2Cformat&fm=webp)
![null](https://images.prismic.io/rejouice/a1a0d9f6-f596-4d23-b5ba-1e015399fe92_suv_1_riv+1.jpg?auto=compress%2Cformat&fm=webp)
![](https://images.prismic.io/rejouice/c958c912-a908-4034-b934-ef3e82e76e8d_210914_ERoss_MD_EXT-DriveThroughRiver_05876_FINAL-RX_qs5tah+2.jpg?auto=compress,format)
![null](https://images.prismic.io/rejouice/7bc9a458-7b0e-4267-b161-40a5707ced01_oura_mobile+4.png?auto=compress,format)
![null](https://images.prismic.io/rejouice/b3319b68-7f21-4a39-99ac-d763abf4ba0a_oura_mobile+5.png?auto=compress,format)
![null](https://images.prismic.io/rejouice/6e9e868e-4eb9-4ea0-8974-b2e3601ced2c_oura_mobile+6.png?auto=compress,format)
![null](https://images.prismic.io/rejouice/d0ab4652-ca0d-4711-89f0-412e0261ab1e_Jiten+Behl.jpeg?auto=compress%2Cformat&rect=0%2C0%2C658%2C658&w=100&h=100&fm=webp)
Jiten Behl
Chief Strategy Officer at Rivian
”Our work provided “authentic storytelling, inspired creativity, and guaranteed ROI.””
Awards
& Recognitions
-
Awwwards:
Honorable Mention
Site Of The Day
Developer Site -
CSSDA
Website Of The Day
![null](https://images.prismic.io/rejouice/7dad5022-3bde-4fc1-89b9-59032bfee8e1_Yololo.png?auto=compress%2Cformat&fm=webp)